Building Your Consulting Practice by Positioning Your Expertise

In the previous episode, we spoke to author and speaker, David Baker, about the steps to positioning yourself as an expert in your field. Using the insights gained from our conversation with David, in this recap episode, we unpack the steps to building your consulting practice by leveraging your expertise. We delve into the concept of expertise, how to avoid being a generalist, and why you should narrow your focus. We uncover what it means to be a true expert in your field and why this distinction can be a game-changer for your career. Gain insights into how being an expert increases your value, the main difference between a generalist and an expert, why it is okay to say no, and much more. To discover how to redefine your path and transform from generalist to expert, tune in now! 

Om Podcasten

Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.