Craig Valentine Recap: Highlights from the Interview
In today's recap episode, we look back on the amazing conversation we had with Craig Valentine, with Rory and AJ both revealing their top three takeaways. Craig is a master of the story and how to use stories to really engage an audience, and it was hard to narrow our list down, but we managed! Craig talked about why it is not enough to just 'get ready' and that, as a brand builder and storyteller, you need to 'stay ready' for whatever opportunity may come knocking. He also emphasized the need for conflict in any story you are trying to sell. We highlight the points Craig made about character dialogue and using repeatable statements before touching on the idea of our dreams not being for sale and why you should sell a result than a product. To hear all the details on all of these great takeaways, tune in today!