How to Build a $300 Million Training Company with Scott Jeffrey Miller
On our show today is Scott Jeffrey Miller, a twenty-five-year FranklinCovey associate, serving as the Chief Marketing Officer and Executive Vice President of thought leadership. He is the host of On Leadership With Scott Miller, the world’s largest weekly leadership podcast, and CSuite Conversations with Scott Miller. Scott is also the co-founding partner at Gray+Miller, a speaking, literary, and talent agency. As you join the conversation, you’ll hear from Scott about what led to his recruitment by Franklin Covey, his account of the transition of the company from being privately held to becoming publicly traded, and how the business model changed as a result of the acquisition. We also discuss the influence of a foundation built on successful books, Dr. Covey's humility, and his stepping out of the way, and Scott highlights pivotal marketing strategies and the mantra at Franklin Covey. To delve deeper into Scott's insights on the viability of embracing and integrating personal and corporate brands, and more on how to build a $300 million training company, make sure to listen in now.