How To Convert Your Speaking Business Into Lifelong Clients with Matt Mayberry

We have all had to face and overcome some type of hardship in our lives, whether big or small, but it can often be difficult or painful to talk about. And yet, finding the courage to be open, vulnerable, and honest, is one of the only ways to truly build trust and is a key part of any meaningful relationship. When it comes to building a personal brand, it can be tempting to focus solely on your successes. But it’s your struggles that truly make you relatable and can really build a sense of connection with your audience. No one knows this better than our guest today, Matt Mayberry, who overcame immense personal struggles to build the brand he has today, and found the strength to share the most despairing details of his story in order to best serve his audience. Tuning in you’ll hear Matt break down how he made the pivot from his NFL career to public speaking and consulting, as well as details of how he found the courage to share the darkest parts of his story. He explains what he has learned about the art of storytelling, like what to include or emphasize based on the message he wants to impart. We also delve into the extensive research Matt does on his audience for each event, the topics he covers as a speaker, and how he helps companies make lasting improvements to the culture of their organization. Our conversation today covered a range of topics. Not only is Matt hugely inspiring, but he is also deeply knowledgeable about how to transform organizational leadership and culture. You won’t want to miss this profoundly informative episode on speaking, consulting, and storytelling! 

Om Podcasten

Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.