Lisa Bilyeu Recap: Highlights from the Interview

It’s not every day that you get a chance to access the mind of someone who has sold a company for a billion dollars. Yes, a billion dollars! Speaking with Lisa Bilyeu, the founder of Quest Nutrition, was awe inspiring, and made us think differently about many elements of the brand-building process. In this recap episode, Rory shares three of his top takeaways from the episode: giving a product away for free is one of the simplest, yet most effective ways to help elevate your brand in the early stages, making your core idea palatable the key to effective marketing, and aiming to evoke emotion through your content is far more impactful than aiming for more views or subscribers!

Om Podcasten

Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.