Masterful Storytelling with Craig Valentine

In 1999 our guest, Craig Valentine, became the World Champion of Public Speaking and subsequently learned a lesson that he has carried with him throughout his career: that he could no longer ‘get ready to speak’ he had to ‘stay ready to speak’. Craig has built his career on his exceptional acumen as a public speaker, his presentation skills, and his prolific coaching. He runs a prodigious coaching certification program called World Class Speaking, in addition to the Speak and Prosper Academy, and is the author of The Nuts and Bolts of Public Speaking. In our conversation with Craig, we dive straight into his passion for public speaking and how he discovered that ‘staying in your lane’ is not necessarily the best advice. Listening in you’ll glean key insights into the art of storytelling and why it is integral to effective public speaking. Learn why conflict is the most important part of storytelling and how escalating conflict can elevate a good story into a great one. We also delve into the intricacies of dialogue, why it’s important, and how it offers rich opportunities for humor and connection with your audience. Later, Craig breaks down how he combines storytelling and messaging to reach his audience, and why his approach to storytelling varies depending on the situation. Tune in today for an engrossing and highly informative episode as we see phenomenal storytelling in action! 

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Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.