Tom Rath Recap: Highlights from the Interview

On today’s recap episode Rory and AJ get together to discuss Rory’s conversation with Tom Rath, bestselling author of books like StrengthFinders 2.0 and It’s Not About You. Rory and AJ each share their top three takeaways from the interview and what they learned about creating a work of nonfiction that will sell and have an impact. Tuning in you’ll hear about the importance of giving your readers something to do and why it’s important to give advice that is backed up by data and research, not just opinions. We delve into what makes an idea more shareable and why you should always consider how to incorporate human connectivity into your topic for maximum impact. For all this and more, join us today as we revisit our conversation with Tom Rath! 

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Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.