Using Funnels to Drive Revenue Growth with Lauren Cannon

Funnels are a powerful concept in marketing and sales that can help drive revenue and growth. A funnel represents the customer journey from initial awareness to making a purchase or taking a desired action. By optimizing each stage of the funnel, businesses can increase conversion rates and ultimately generate more revenue. In this episode, we are joined by the CEO and Founder of Make It Pretty, Lauren Cannon, to help unpack using marketing automation and funnels to drive revenue growth. In our conversation, we discuss leveraging marketing automation to reach and serve more people, how to incentivize customers, and her approach to closing a deal. We talk about how lead magnets act as a sliding scale of perceived value, building an audience with free coaching, and the best approach for high-value items and services. We also unpack the sweet spot for a product or service launch, the value of email marketing, why you should not rely on evergreen webinars, and more! Join us as we unlock the secrets of using marketing automation and funnels to supercharge your revenue growth with Lauren Cannon! 

Om Podcasten

Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.