Targeting & Engaging the Boomer Generation w/ Nikki Jo Olsen
In this episode, Scott McCorvie and Nikki Jo Olsen discuss how to target, attract, and engage, and the new Baby Boomer generation of demand. We discuss what defines Active Adult and how Active Adult is really leading the way in providing the amenities, services and engagement that the Baby Bommer generation wants and desires. Scott McCorvie can be reached at scott@vitaseniorliving.com.