176. Winning Digital Customers with Howard Tiersky | Digital Transformation
We’ve seen rapid digital transformation over just a few short years, from digital being an afterthought to becoming the primary way customers engage with brands. With the shift to digital comes the opportunity to craft better storytelling and customer experiences. So what do we do to win customers in a digital age? Howard Tiersky provides perspectives on the digital media landscape and the critical role that unique content plays in driving audience engagement today. He’s started internet, intranet, and other digital media pages for his previous companies, including Ernst & Young and Capgemini. He’s also the author of Winning Digital Customers: The Antidote to Irrelevance. We’re going to discuss the benefits of democratized storytelling, how to speak to your customers and make them fall in love with your brand, and what’s holding you back from changing at the rate of your customer. Resources: from.digital/howard-tiersky Read: Winning Digital Customers: The Antidote to Irrelevance LinkedIn: linkedin.com/in/tiersky Learn more and get the full show notes at: 3PillarGlobal.com