182. Marrying Insight with Innovation with Ian Wright | INNOVATION
Ian Wright is Chief Insights Officer at Equifax. But what does that actually mean and what insights can he give us into the current (and future) state of the marketplace? Do you wish there was an easy way to access data and see insights into what it means all in one go? That’s one of Ian’s main roles along with keeping track of the market and its trends. When it comes to innovation, you have to know exactly where you are before you can decide where you want to go and how you want to get there. Equifax provides marketing solutions to help businesses achieve more targeted, meaningful interactions across the customer journey. They believe that understanding household economics is critical to marketing success, and that’s where a Chief Insights Officer comes in. Listen for a more thorough explanation of Ian’s role along with his view of the state of the market, and even his takes on things like getting the work/life balance right and handling imposter syndrome. Resources: Ian Wright on LinkedIn Equifax Learn more and get the full show notes at: 3PillarGlobal.com