129. A Shockingly Simple Strategy for Uncovering Customer Insights - with Bob London
Today we’re talking about the (underutilized) power of listening. Our guest, Bob London, shares why listening is such a powerful tool in a world that won't stop talking, key questions you should ask when you get the opportunity to talk to customers, and why you should (metaphorically, at least) burn the white board. Bob is a pioneer in the marketing world – he created the outsourced Chief Marketing Officer concept more than a decade ago – and now he’s out to change the world by evangelizing the incredibly valuable insights that come from something shockingly simple: listening to the customer. Bob serves as an entrepreneur in residence at the University of Maryland's Dingman Center for Entrepreneurship and he is an international mentor at 1776, the global startup incubator. Resources: You can find Bob’s listening process, questions, and more detailed in his FREE ebook at chieflisteningofficers.com/free Learn more at ChiefListeningOfficers.com Learn more and get the full show notes at: 3PillarGlobal.com