Duncan Tickell
Ciar Byrne talks to Duncan Tickell, chief revenue officer of Immediate Media, about why he rejoined the company after a short stint away, about Immediate’s success in diversifying its business and creating a vibrant culture, his strategies for growing direct to consumer revenues and developing other non-circulation revenue streams like affiliate and, in particular, webinars (sourdough anyone?).Duncan tells us how investment in programmatic capabilities and first party data has led to greatly increased ad yields and how ad-blockers are not the existential threat we once feared. And, he welcomes the fact that the publishing sector is now back on the front foot and showing much greater confidence, after the doom and gloom of recent years. It no longer feels like a declining sector, he tells Ciar.We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production. Hosted on Acast. See acast.com/privacy for more information.