Jim Bilton
James Evelegh talks to Jim Bilton about the results of this year's Media Shapers poll, which asked the question, 'Which individual do you think is going to have the biggest impact on the shape of the overall media business in 2023 (for good or ill)? And why?'. They talked about:Jim's belief that it's still people that make things happen in the media businessthe "unprecedented challenges" facing the media businessthe two individuals who topped the poll, neither of whom even appeared in the last surveywhy recent advances in AI mean that "the world of publishing will never be the same again"why Rupert Murdoch appeared in the first poll, this poll, and will probably feature in the next one toohow the opposing leaders in the Russia / Ukraine war "both share a common understanding of the power of the media"the growth of influencers, and how they are becoming more politicalwhy the current culture secretary features in the poll even though she's only been in the job since Februarywhat B2C can learn from B2B and vice versahow the findings of the Media Shapers poll dovetail with Jim's wider benchmarking project, Media Futuresand lots more...(This interview was recorded on 27th April.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics. Hosted on Acast. See acast.com/privacy for more information.