Luke Nicholls
Ciar Byrne talks to Luke Nicholls, edie content director at B2B publisher Faversham House, about the invaluable digital marketing lessons picked up in his carpool, the importance of creating the right team culture based on honest and open two way feedback, why publishers need to bridge the gaps between content, sales, marketing and events, how the ‘mission possible’ initiative re-energised the edie brand, the benefits of a membership model and much more.(This interview was recorded on 13th November.)We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers. Hosted on Acast. See acast.com/privacy for more information.