Sajeeda Merali
James Evelegh talks to Sajeeda Merali, CEO of the PPA, about: the PPA’s focus on people, product and audiencehow communication lies at the heart of all successful business transformationsthe evolution of ‘sales’ and how it has moved away from selling by platform to selling by audiencethe skill-sets successful sales teams now requirethe PPA’s role in “unpacking the complicated stuff”why there is still a long way to go on ED&I but how the publishing sector is well placed to drive changewhy, when it comes to ED&I, everyone can do something, whether you’re a multi-national or a team of threehow an executive coach helped her think differently about her careerwhat the PPA hopes to achieve with its upcoming hackathonthe state of play regarding the ‘digital markets unit’ and the ‘online safety bill’and, why despite the challenging outlook, she remains optimistic about publishing’s future: the surfeit of “misinformation and fake news highlights the value of good journalism”and much more...(This interview was recorded on 7th October.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics. Hosted on Acast. See acast.com/privacy for more information.