Best and Worst Cleantech Ad Campaigns of All Time

The clean energy industry may not have a lot of money to spend collectively on advertisements. But over the years, we've seen numerous TV ads, infographics, slogans, and all kinds of marketing campaigns from individual companies. So this week, we are going to rank some of our favorite – and least favorite – marketing efforts. We'll also debate the perennial question: do we need a "Got Milk" campaign for clean energy? We're joined by Tor Valenza, a marketing expert better known as Solar Fred. Tor founded the marketing firm UnThink Solar and is currently the director of marketing at SepiSolar.  Firstly, what is unique about clean energy that makes branding so important – yet so hard? Then, what are the best marketing campaigns in history outside of energy? Why are they so good? Finally, we’ll pick our favorite and least favorite ads or marketing campaigns in cleantech. Below are links to our picks for best and worst campaigns. Best non-cleantech campaigns:Mac versus PC adsGot Milk commercialOur favorite cleantech ads or pop-culture placements:Nanosys thin-film solar mention from "Wall Street 2"Sunrun dolphin babies adMr. WOur least favorite cleantech ads or campaigns:Yingli's World Cup sponsorshipSolar freakin' roadwaysSolon AG ad SolarWorld's racist Christmas card This podcast is supported by Wunder Capital, the easiest way to invest in large-scale solar energy projects across the U.S. With Wunder, you can help finance renewable energy projects while earning up to 7.5 percent annually. Get started here to diversify your portfolio and support American solar projects. This podcast is brought to you by Shoals, the gold standard for solar and storage balance-of-systems solutions. Learn more about how Shoals can make your project operate at the highest level. Subscribe to The Interchange podcast via Apple Podcasts, Google Podcasts, Stitcher or wherever you find your audio content.

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Clean tech, green finance and energy innovation are the three lanes on the road to a successful global energy transition. At the intersection of these lanes is a place where ideas on finance, technology and policy are shared and debated. That intersection is Interchange Recharged.  Sylvia Leyva Martinez, principal analyst at Wood Mackenzie, invites visionaries, entrepreneurs, policy-makers and energy analysts to explore the newest developments in renewable technology, explain the ideas on global energy policy that could accelerate the energy transition, and identify new funding and financial models that could solve the biggest challenges we face on the way to net zero.  Sylvia and her guests bring you data and forecasts on clean technology, climate science, and offer predictions on the build out of utility-scale projects and the future of green finance. What impacts do the annual UN Conference of the Parties have on decarbonisation goals and climate change? What will COP30 bring? What’s happening in global EV adoption and development? What’s the forecast for solar energy, one of the major success stories of renewable energy in the last ten years? What does the data tell us about the future of hydrogen, of nuclear, or of low-carbon power?  These are examples of the insights and detailed analyses you can expect bi-weekly on Tuesdays at 7am ET.  If you like The Energy Transition Show, Catalyst with Shayle Kann, The Big Switch from Columbia University, Open Circuit with Stephen Lacey or The Green Blueprint, you’ll enjoy Interchange Recharged.  Want to get involved with the show? Reach out to podcasts@woodmac.com to: Bring Sylvia and Interchange Recharged to your event Be a guest on the show  Sponsor an episode Ask a question to Sylvia or one of our guests  Check out another leading clean tech global podcast by Wood Mackenzie, Energy Gang, at woodmac.com/podcasts/the-energy-gang Wood Mackenzie is the leading global data and analytics solutions provider for renewables, energy and natural resources. Learn more about Wood Mackenzie on the official website: https://www.woodmac.com/