Episode 04 – What it means to be the voice of IC

The Institute of Internal Communication (IoIC) is the voice of the IC profession – dedicated to strengthening confidence, credibility and community. And on 12 March, the IoIC celebrates its 70th year. In episode four, Katie speaks with the person leading the IoIC today – chief executive, Jennifer Sproul. Jennifer first joined the IoIC in 2015 as Head of Commercial and became CEO a year later. New to the world of IC, she’d spent her career until that point in market research. But during her short time at the IoIC, membership is up, participation in events and training has increased, and members now have The Voice – a new channel dedicated to IC news and insights both in print and online. Katie and Jennifer discuss the history of the IoIC, the relevance of bodies associations in the social media age and what it means to be the voice of the IC industry.

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.