Episode 05 – Learning comms lessons from PR

In episode five, Katie aims to find out what internal communications can learn from external communications. So she sits down with ‘mister public relations’, Stephen Waddington. UK managing director of the digital marketing agency Metia, ‘@wadds’ is a hugely prominent voice in the comms world. A former president of the Chartered Institute of Public Relations with 22k followers on Twitter, he writes an award-winning blog and has written eight books on marketing and PR. Katie and Stephen discuss online echo chambers, the impact of artificial intelligence, and The Cluetrain Manifesto, a lesser-known but prophetic book examining the impact of the internet on communication long before the invention of Facebook, LinkedIn and Twitter.

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.