Episode 12 – Listen and learn: insights from 30 years in IC

In this extra special bonus episode of The Internal Comms Podcast, the tables are turned on Katie as she takes the spotlight as an interviewee. Posing the searching questions is Jason Etter, Director of Marketing at New York-based employee app company Staffbase. As host of his own online show The Communications Academy Podcast, Jason wanted Katie to share some of the knowledge acquired during her 30 years in the industry with his listeners. In particular, he wanted to know what IC practitioners should do in the first days and weeks of a new role.

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.