Episode 39 – Evidence-based IC

Recent research shows measurement is particularly challenging for many internal comms professionals. Katie’s guest on this episode of The Internal Comms Podcast is Benjamin Ellis – a data cruncher – who is on a mission to change that. A self-confessed tech geek, Benjamin realised that the problem with technology is often the end user, or in IC terms – people – prompting him to study psychology. Having worked at the cutting edge of technology and communication for more than three decades, his expertise lies in networks, Big Data, Machine Learning, data governance, privacy and security – among other things. He is now the CEO of SocialOptic and works to create positive organisational change with a variety of businesses and is currently helping the NHS and UK Government during the pandemic. The conversation deep dives into measurement, how to do it successfully and its increasing importance in our fast-changing world. It also explores common misconceptions, survey fatigue and why the right question is more important than the right answer. Throughout this engaging chat with Katie, Benjamin provides fresh insights and inspired thinking, guaranteed to help motivate you to measure more.

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.