Episode 42 – Once Upon A Time In IC

Katie Macaulay kicks off Season 5 of The IC Podcast with a riveting conversation with business storytelling specialist Gabrielle Dolan. Gabrielle is a highly sought-after international keynote speaker and trainer, and the author of six best-selling books. She first realised the power of storytelling in a business context while working in senior roles in corporate Australia, when she recognised the importance of bringing humanity to the way business people communicate. Gabrielle has shared her experience and insight with leaders at an impressive range of clients, including the Obama Foundation, EY, National Australia Bank, Amazon and Vodafone. After wowing readers with such published works as Stories for Work: The Essential Guide to Business Storytelling, and Real Communication: How to be You and Lead True, Gabrielle is releasing her latest work, Magnetic Stories: Connect With Customers and Engage Employees With Brand Storytelling, on 01 March this year. Gabrielle joined Katie from her home in Melbourne for a really illuminating and inspiring conversation about all aspects of storytelling.

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.