Episode 50 – A guru’s guide to internal podcasts

In the second episode of season 6 of The Internal Comms Podcast, host Katie Macaulay talks to Brian Landau, an authority in podcasting and expert on all things audio content creation and distribution. Brian was the executive vice president of strategy at the podcast network, Cadence 13, senior director of corporate development at the influencer marketing company, IZA and spent nearly five years at Westwood One, the largest audio broadcast network in America. Today, Brian is co-founder and CEO of Vennly, an audio platform that enables businesses to share their audio content seamlessly and securely across their existing internal and external channels. In this informative episode, Brian schools us on the shift from measuring listens per content to actions per content. He also breaks down, step by step, how to create a successful internal comms podcast for employees and empower the storytellers amongst you.

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.