Episode 52 – How do you create comms with purpose?

In the fourth episode of season 6 of The Internal Comms Podcast, host Katie Macaulay catches up with Maliha Aqeel, Director of Global Communications and Digital Channels at Fix Network World – the global leader in the automotive aftermarket services sector. A member of the International Association of Business Communicators’ International Executive Board, Maliha has honed her expertise at organisations across the globe, from Dubai to Canada. She applies her analytical problem-solving skills in every context, seeking the most effective and efficient approach to communications. Successful content, she argues, meets the needs of the end consumer, not the communicator. A ‘life-long learner’, Maliha is always striving to understand more of the ‘business of business’ in order to apply that learning to a communications framework. Soon to begin a doctorate, Maliha is researching how organisations can activate and communicate the tangible impact of purpose on their balance sheet. Find out more in this fascinating episode of The Internal Comms Podcast.

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.