Episode 72 – Making your way to the top

Episode 72 of The Internal Comms Podcast sees host Katie Macaulay joined by Adrian Cropley, CEO and founder of Cropley Communication and the Centre for Strategic Communication Excellence. An industry stalwart, Adrian has witnessed the evolution of IC from PR’s ‘ugly cousin’ to a business-critical strategic imperative. He’s clear that today’s practitioners are not simply ‘communicators’, but ‘communication professionals’. And while he’s had to navigate some tough environments over the course of his career to earn that recognition, Adrian is a staunch advocate for emerging comms professionals making it all the way to the top table. This episode explores the many benefits to IC professionals of defining standards of practice and gaining accreditation within the IC profession, as well as making time to learn from a coach. Katie and Adrian draw on their wealth of experience to offer guidance to those navigating their comms careers, offering actionable advice for development at pace. If you have any thoughts or comments on this episode, share them using the hashtag #TheICPodcast. And make sure you’re following us @abthinks. If you haven’t yet subscribed, be sure to hit that button today.

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.