Episode 83 – ESG: How IC can drive the agenda
Define ESG… Well, it stands for environment, social and governance. But can you really define what ESG actually is? Put very simply, ESG is a set of criteria used to evaluate a company's impact on people and the planet. It’s not just about ‘operating sustainably’ and it's becoming increasingly important to investors, consumers and employees. But we would be wrong to think of ESG as yet another initiative, another campaign, another pillar in our content strategy. In this episode, ESG trailblazer and the founder of Communique, Gihan Hyde, joins Katie Macaulay to demystify the acronym of the moment. A comms marketing and internal comms specialist, Gihan has led some extremely complex change programmes for the likes of Barclays and the World Health Organisation, but it’s her lived experience as a Sudanese migrant, and as a parent, that drove her to make ESG her purpose. This conversation gets to the heart of the E, the S and the G. It explores how internal communication teams can use each as levers to elevate and enhance their strategic value and impact – and why they’d be remiss not to. Gihan and Katie explore legislation around ESG, and the far-reaching ramifications for any business not yet taking notice. As always, share your thoughts of this or any other episode of the Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.