Exclusive reveal: Katie’s IC masterclass

Join us for a special episode of The Internal Comms Podcast as host Katie Macaulay announces the imminent launch of her unique on-demand masterclass. With more than three decades at the forefront of internal comms, including leading the world’s first internal comms agency, AB, Katie has developed a masterclass programme that promises to elevate the capabilities and boost the impact of in-house internal comms professionals. Katie explains how she dedicated a year to designing a self-paced learning journey for internal comms folk seeking to accelerate their career growth. She gives an overview of the programme, diving into each of the eight workstreams. These cover the history of internal communication, the unique characteristics of the internal audience, research and measurement, channels and content, internal comms strategy, and what it takes to build a successful, fulfilling career in the field. Visit icmasterclass.com to sign up for updates on the launch and receive exclusive early bird offers.

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.