Moment 57 – Language matters: Building two-way engagement at IKEA

At IKEA, choosing the right words when communicating with the workforce is everything. Guy Britt, IKEA’s Global Head of Co-worker Comms, tells Katie Macaulay the use of ‘co-worker comms’ instead of internal or employee comms is very deliberate. “It’s based on the fact that those we’re communicating to are people,” he says. The team at IKEA want to activate their colleagues; inspire them, and create a two-way dialogue. The language they use matters. The tone, and respect they have for their colleagues is what really engages them. Communicating in this human way to a large, global workforce like IKEA has its challenges. Getting the right message to the right people, on the right platforms – it’s not one size fits all. So, how does IKEA reach and engage their unique audiences? Tune in to find out. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-57-unboxing-internal-comms-at-ikea/

Om Podcasten

Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s what’s inside that counts.