Building your personal brand with Ellie Middleton

Episode DescriptionOn this week’s episode of the podcast, Andrew meet personal brand specialist Ellie Middleton. In 2021, Ellie made a post on LinkedIn questioning what acting ‘professional’ on social media really is in the modern day. The post became a viral trend reaching over a million people. In the episode, Andrew and Ellie discuss the post that made her go viral, and the impact it had. Ellie also explains the importance of personal brand and reveals some useful tips neurodivergents can use to build their own.Top quotes“My biggest piece of advice when building a personal brand is to build it around yourself, who you are, and your values.” - Ellie Middleton“My mantra to life is embrace yourself. Embracing myself has given me the confidence to do whatever I want.” - Andrew KitleyAbout the guestEllie Middleton is an influencer and personal brand specialist who has ADHD & autism. In 2021, Ellie made a post on LinkedIn questioning what acting ‘professional’ on social media really is in the modern day. The post went viral with many others posting their version of what a professional really looks like - asserting that you can have any hairstyle, any form of clothing, or any number of tattoos etc. The post became a viral trend proving that there's more to being professional than appearances. Ellie’s original post would end up reaching over a million people. As of January 2022, Ellie has over 20,000 followers on LinkedIn. Ellie is also a foodie & micro-influencer at @lifewithmidds.About the hostThe Invisible Gift is hosted by entrepreneur and dyslexic, Andrew Kitley. With twenty years experience, Andrew Kitley has worked his way up the metaphorical and literal ladder to become Managing Director of Kitall: an engineering firm. Under Andrew's guidance, Kitall is now one of the most sought after names to complete complex engineering projects in the UK. In each episode of The Invisible Gift, Andrew seeks the advice and inspiration of a fellow trailblazer who has defied the odds to achieve the extraordinary - turning the challenge of neurodiversity into a gift.Resourceshttps://www.kitall.co.uk/https://www.onefineplay.com/https://www.linkedin.com/in/elliemidds/

Om Podcasten

Welcome to The Invisible Gift, the show all about turning the Neurodiversity into possibility. Andrew Kitley grew up knowing he was different. His dyslexia and ADHD made it difficult for Andrew to learn the same way others did in school. Despite Andrew possessing exceptional abilities in other areas, he was told he had a problem, a disability. Andrew left school frustrated, unfulfilled, without reaching his full potential. This could have been a disaster but it turned out to be a blessing. Andrew would work his way up the literal and metaphorical ladder to become Managing Director of Kitall: a structural engineering firm. Under Andrew's guidance, Kitall is now one of the most sought after names to complete complex engineering projects in the UK. Now, Andrew is under no illusion he has a gift. His dyslexia, his neurodiversity, has made him determined, adaptive, and creative. Andrew is on a mission to learn more about neurodiversity. How it can challenge, define, and empower. In The Invisible Gift, Andrew will seek the advice and inspiration of another trailblazer who has defied the odds to achieve the extraordinary - turning their challenge into an invisible gift.