Business Insights: Comprehensive HCP Data is the Bedrock of Agile Brand Promotion
Our host, Matthew Smith, Senior Principal, Consulting Services, is joined by guests, Kelly Peters, Vice President, Marketing Center of Excellence, Andrew Burkus, Senior Principal, Client Success, Omnichannel Marketing, and Kristen Winters, Director, Pharma Digital Enablement, as they kick off their conversation by discussing what major challenges commercial pharma is facing as it relates to HCP engagement and how comprehensive, connected HCP data can provide solutions. Additionally, the panel explores the importance of campaign measurement, and how it goes hand-in-hand with campaign optimization, toward the goal of “continuous improvement,” both in terms of personal (face-to-face sales) and non-personal (digital) outreach efforts.