Episode 1: "Evolving Channels as Consumer Behavior Shifts – pre and post Covid-19" | IQVIA Consumer Health Middle East Podcast Series: Self-care Evolution

In this episode of the series – The Self-care Evolution, IQVIA’s Consumer health expert, Omid Ashrafi, is in conversation with Dr. Mohamed Galal, Vice President - Head of Middle East, Bayer Consumer Health to discuss how the pandemic has led to a change in consumer buying behavior and has accelerated the adoption of newer channels. He also speaks about how the industry is shaping up to cater to consumer’s channel needs and regional challenges that the companies need to be cautious of while devising channel strategy.Get in touch with us here to learn more. 

Om Podcasten

The pace of change in healthcare is accelerating. Our understanding of how data, technology and scientific expertise can come together is only getting more precise. In this podcast, leaders from IQVIA lead discussions on the issues, innovations, and collaborations that are making an impact on health and business outcomes. Topics will include new approaches to clinical development, leading-edge technologies and methodologies that extract more value (and less work) from healthcare data, and strategies that ensure the right medicines get to the right patients, faster. IQVIA is a world leader in using data, technology, advanced analytics and expertise to help customers drive healthcare - and human health - forward.