Episode 2: "Digital First Approach and Omnichannel Engagement in Consumer Health" | IQVIA Consumer Health Middle East Podcast Series: Self-care Evolution

In this episode of the series “Selfcare Evolution”, IQVIA’s Sneha Keshav is in conversation with Dr. Sabih Shaikh*, to discuss the effect of the radical shift in consumer health companies and their adoption of a ‘Digital First Approach’ in their engagement with HCPs and patients. We will highlight how one of the leading consumer health companies made this shift while incorporating an omni-channel approach as a new way of working. We will also learn how success is defined and what are the key enablers of this.  Get in touch with us here to learn more. *Dr. Sabih Shaikh was part of Johnson and Johnson when this podcast was recorded. 

Om Podcasten

The pace of change in healthcare is accelerating. Our understanding of how data, technology and scientific expertise can come together is only getting more precise. In this podcast, leaders from IQVIA lead discussions on the issues, innovations, and collaborations that are making an impact on health and business outcomes. Topics will include new approaches to clinical development, leading-edge technologies and methodologies that extract more value (and less work) from healthcare data, and strategies that ensure the right medicines get to the right patients, faster. IQVIA is a world leader in using data, technology, advanced analytics and expertise to help customers drive healthcare - and human health - forward.