How AI and Real World Data are Reshaping Medical Affairs

Real world data (RWD) and artificial intelligence (AI) offer an unprecedented opportunity for Medical Affairs professionals to understand and share deeper insights about patients, including insights regarding disease progression, outcomes, and treatment response, as well as additional insights about patients’ journeys prior to diagnosis and after treatment initiation.  Cindy Weber of IQVIA’s Artificial Intelligence Solutions team explains how embracing RWD and AI technology, and the opportunities they provide, is helping to transform Medical Affairs, making it more impactful. By leveraging new insights, Medical Affairs professionals can foster better, more meaningful, connections with healthcare professionals, while also making important new contributions to improving patient care. Cindy provides specific examples of the kinds of insights AI and RWD are providing today and makes specific suggestions for how your Medical Affairs team can move forward in this new, exciting direction.  

Om Podcasten

The pace of change in healthcare is accelerating. Our understanding of how data, technology and scientific expertise can come together is only getting more precise. In this podcast, leaders from IQVIA lead discussions on the issues, innovations, and collaborations that are making an impact on health and business outcomes. Topics will include new approaches to clinical development, leading-edge technologies and methodologies that extract more value (and less work) from healthcare data, and strategies that ensure the right medicines get to the right patients, faster. IQVIA is a world leader in using data, technology, advanced analytics and expertise to help customers drive healthcare - and human health - forward.