Session 2: Tapping Consumers in Consumer Health
Communication has always been critical in the process of brand building as such in any industry, and it is becoming even more relevant in Consumer Health considering the increased exposure and reliance on self-medication. In this episode of Fostering Consumer Health, we will be talking to a very passionate brand builder and an experienced business leader, Ritu Mittal, who heads Marketing and Digital for Bayer Consumer Health and has played a pivotal role in giving a new life to a legendary brand like Saridon and further nurturing a growing brand like Supradyn. Tune in to this interesting conversation, where Ritu shares her perspective on healthcare consumerism, foundational pillars of consumerism and critical success factors behind Bayer Consumer Health’s recent successes and more to come.