Changing careers and changing perceptions with Eric Brass of Tequila Tromba

The mention of Tequila often induces a strong reaction, and Eric Brass was no exception.   “I had the same misconception that most people have about tequila — that disgusting shot in a seedy bar at a horrible hour of the night. It’s the most misunderstood and misrepresented spirit in the world.” But something happened on a study trip to Mexico that changed Brass’ career trajectory, leading him to co-found a premium tequila brand with just a backpack and $10,000. Today, Tequila Tromba is one of the fastest growing premium tequilas in North America. Together with his entrepreneurship professor, Eric Morse, Brass walks through his entrepreneurial journey: from discovering real tequila, and leaving the world of finance, to creating a modern brand with traditional techniques.

Om Podcasten

At Morrissette Entrepreneurship, we believe people make companies. Not technology, not ideas, but people.   The Entrepreneur Podcast is an opportunity to showcase the wide breadth of individuals from our Western University Family that have created great companies, solved real problems, and continue to create value for their communities. Hear their stories, strategies, and advice for established and aspiring entrepreneurs.   The Entrepreneur Podcast is sponsored by Connie Clerici, QS ’08, and Closing the Gap Healthcare Group, Inc.