Empowering The Shadow Self: How To Create Change Without Changing

When you try to change someone’s self-image too much, it becomes unfamiliar and uninviting, and this in turn alienates your audience. If people think your product will require them to change in order to succeed, they're less likely to buy it. In this video, I go over how you can help your customers become successful while changing them as little as possible so that they can retain the familiarity of their identities and still see improvement. CHAPTERS: Swim downstream: 00:08 The shadow self: 00:44 Crypto cowboys: 1:31 Bypass the constraint: 2:04 System failure: 2:41 Did you fail each time? 3:35 Commitment & consistency: 4:06 Survival of the familiar: 4:38

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Jason Fladlien is known as the "Webinar King". His pitch webinars have set records in the information, coaching, affiliate, and software space. Not only do many claim him the best webinar presenter out there, he is also considered the best teacher of webinars. Jason enjoys his role as Chief Strategy Officer and co-founder of Rapid Crush, Inc., a company who has pioneered many different digital marketing methods that are considered standard today.