How To Turn Customer Objections Into Assets

There's a lot of advice out there about how to deal with customer objections, and the vast majority of it talks about how to respond to the objections your customers bring up themselves. My method of controlling objections is different—I create objections before my customers can, and then I destroy them. In this episode, I explain how you can turn anything to your advantage if you do it right, including objections. I also cover the key to using objections to increase conversions: giving your prospective audience a reason why. CHAPTERS: 0:00 - Create objections 0:36 - The integrity of the offer 1:07 - More money = complications 2:05 - Give a reason why 2:48 - The NDA close 3:13 - Incontrovertible truth 3:41 - Selling a beta

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Jason Fladlien is known as the "Webinar King". His pitch webinars have set records in the information, coaching, affiliate, and software space. Not only do many claim him the best webinar presenter out there, he is also considered the best teacher of webinars. Jason enjoys his role as Chief Strategy Officer and co-founder of Rapid Crush, Inc., a company who has pioneered many different digital marketing methods that are considered standard today.