The Fladlien Dozen Part 1: Using Fear To Your Advantage

I don’t like using fear as the basis of my sales pitches, but understanding how it works is key to sales success. In this video, I talk about why you need to understand what your customers are afraid of, and why fear is the most powerful emotion to sell on. 0:10 - The Fladlien Dozen1:05 - The Customer Whisperer2:08 - Generic Sales Strategies2:45 - Why Fear Works4:45 - Heroes & Villains5:28 - Why Anger Works7:35 - Negatives & Positives

Om Podcasten

Jason Fladlien is known as the "Webinar King". His pitch webinars have set records in the information, coaching, affiliate, and software space. Not only do many claim him the best webinar presenter out there, he is also considered the best teacher of webinars. Jason enjoys his role as Chief Strategy Officer and co-founder of Rapid Crush, Inc., a company who has pioneered many different digital marketing methods that are considered standard today.