The Importance of Customer Loyalty and Listening to Your Audience

Customer loyalty is the lifeline of every business. Whether you have return customers or not, building up a loyal customer base that spreads the word to their friends about you is key to growth.   On this episode, Casey Graham—Co-Founder and CEO of Gravy—shares some amazing tips on this topic of customer loyalty and how to serve your audience, especially in times of crisis, whether it be a global pandemic or economic recession.   Casey's company, Gravy, is the leading failed payment recovery and customer retention solution for companies with recurring revenue. Prior to launching Gravy, Casey is known for founding The Rocket Company, an organization that helped church leaders scale their financial leadership and fundraising. The company grew quickly from 2008 - 2015 and was on the Inc 5000 list three years in a row. In late 2015, a capital venture group approached Casey to acquire The Rocket Company, and in February 2016 the company sold.   His passion for entrepreneurship and bold vision for leadership are the driving force behind his energetic and engaging presence, both on and off the stage. And this episode is no exception. I can't wait for you to listen!!    Episode show notes: https://jennarainey.com/caseygraham/

Om Podcasten

Ready to leave your 9-5 but don’t know how? Wondering what it takes to scale a creative business and make consistent income? Want to hear from the biggest creative brands on how they built their businesses? The Jenna Rainey Show is packed full of tangible and impactful tools for starting and building a thriving business. Hosted by best-selling author and creative powerhouse Jenna Rainey, this podcast is a peek into tactical strategies behind social media, pricing, negotiating, creativity and MORE! Listen in each week as Jenna shares her own personal failures and successes throughout her career as an artist, course creator and influencer. From side hustle to art empire, Jenna reveals what it was like growing a six-figure stationery business to collaborating with some of the biggest retail stores and brands, launching online courses and scaling to that seven-figure mark as an artist. She regularly has conversations with guests where they share how they built creative empires and hacks that will inspire YOU to go after your biggest dreams! The Jenna Rainey Show is a NO BS conversational-style show that is focused on helping YOU tackle your fears and achieve those goals. Because we believe that the *starving artist* narrative was made to be broken!