The Power of Niche Marketing with Tom Ross and Mike Janda

Niche marketing, when done with intentionality, can transform your business.   Two people that understand the ins and outs of this niche marketing approach is Tom Ross and Mike Janda.   Tom is the founder and CEO at Design Cuts, the highest-rated online marketplace for designers. Design Cuts helps their community of 550,000 members save money off the best digital resources to help their regular creative projects. They also empower hundreds of creatives to make money passively via their skillsets, and have earned their shop owners millions of dollars.   Tom also hosts the popular podcast The Honest Designers Show and Biz Buds, which have received over 1.5 million downloads. He loves mentoring fellow creatives to help them master their marketing and regularly speaks at creative events to inspire others.   Mike is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands.   Mike sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of Burn Your Portfolio and The Psychology of Graphic Design Pricing.   Tom and Mike are super knowledgable educators and mentors for creative entrepreneurs. This episode is packed for of information and practical takeaways of how you can implement a niche marketing strategy, whether you have an audience right now or not.   Episode show notes: https://jennarainey.com/nichemarketing/ 

Om Podcasten

Ready to leave your 9-5 but don’t know how? Wondering what it takes to scale a creative business and make consistent income? Want to hear from the biggest creative brands on how they built their businesses? The Jenna Rainey Show is packed full of tangible and impactful tools for starting and building a thriving business. Hosted by best-selling author and creative powerhouse Jenna Rainey, this podcast is a peek into tactical strategies behind social media, pricing, negotiating, creativity and MORE! Listen in each week as Jenna shares her own personal failures and successes throughout her career as an artist, course creator and influencer. From side hustle to art empire, Jenna reveals what it was like growing a six-figure stationery business to collaborating with some of the biggest retail stores and brands, launching online courses and scaling to that seven-figure mark as an artist. She regularly has conversations with guests where they share how they built creative empires and hacks that will inspire YOU to go after your biggest dreams! The Jenna Rainey Show is a NO BS conversational-style show that is focused on helping YOU tackle your fears and achieve those goals. Because we believe that the *starving artist* narrative was made to be broken!