#114 Joe De Sena On Building Spartan Into A $100 Million Brand, Developing Mental Toughness, And Becoming An Unbreakable Human
Joe De Sena is the founder & CEO of Spartan, the world’s largest obstacle race and endurance brand. Spartan has hosted more than 250 events across 40-plus countries, and more than 7 million people have competed in a Spartan Race. We discuss why Joe left Wall Street to start the business, how he finally gained traction after ten years of trying, the biggest challenges he faced along the way, the keys to a happy and healthy life, how to become mentally strong, and more. Enjoy!