#171 How Brands Leverage Formula 1 To Make Billions
Formula 1 is one of the world's fastest-growing sports. The business was purchased by Liberty Media in 2016 for $4.4 billion. They are now doing nearly $3 billion in annual revenue alone, and Formula 1's stock price is 275% since the acquisition. But rather than talk about Liberty Media specifically. Today's episode showcases how some of the sport's most prominent brands are leveraging the sport's 1.5 billion viewers to build multi-billion-dollar businesses. Enjoy!