The Golden State Valkyries Are Already Winning Big

Today’s podcast looks at the founding of the WNBA’s newest expansion team, the Golden State Valkyries. Joe Lacob and Peter Guber, the owners of the NBA’s Golden State Warriors, paid a $50 million expansion fee in 2023 to bring the Valkyries to the Bay Area and the franchise tips off its inaugural WNBA season this year. So I break down how Lacob and Guber are using the Warriors’ $9.4 billion infrastructure to set up the Valkyries for success, including facilities, sponsorships, sales, marketing, and more. Enjoy!

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Host Joe Pompliano breaks down the most interesting topics in sports business. From athlete investments to media rights deals, you'll leave each episode more informed about the business and money behind sports. Join hundreds of thousands of others and start listening today!