The Rise of SailGP: How a Niche Hobby Turned Into a Global Powerhouse
Today’s podcast is an interview with Ben Johnson, the Chief Revenue Officer of SailGP, a high-speed, international sailing championship founded by Oracle co-founder Larry Ellison and Olympic yachtsman Sir Russell Coutts that is currently in its fifth season. I talk to Ben about SailGP’s competition format, the business model of SailGP, how the league has grown so quickly, and so much more. Enjoy!