Why Kendrick Lamar Won't Be Paid For The Super Bowl Halftime Show

Today’s podcast analyzes the business model of the Super Bowl Halftime Show and explains why Kendrick Lamar will make $0 for his halftime show performance at Super Bowl LIX. I go through the history of the Super Bowl halftime show, why artists agree to do the halftime show even with no pay, and why the halftime show is so valuable for performers. Enjoy!

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Host Joe Pompliano breaks down the most interesting topics in sports business. From athlete investments to media rights deals, you'll leave each episode more informed about the business and money behind sports. Join hundreds of thousands of others and start listening today!