The New Rules of eCommerce
The world of eCommerce has changed, and Jessica Schinazi is here to help us dig into the future of it. Jessica is the SVP of business development and transformation for Dyson, who previously led the charge in getting luxury beauty brands to sell on Amazon. There is no denying how COVID was a digital accelerator for most brands. On this episode she shares how eCommerce brands have evolved and shared strategies behind maintaining customers in a world where the rules have changed quite a bit.