589 Allison Ellsworth: Co-Founder & Chief Brand Officer of poppi
On this episode of The Kara Goldin Show, we’re joined by Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a prebiotic soda brand that is redefining what soda can be for the next generation. Allison’s journey from working in the oil and gas industry to becoming a health-conscious entrepreneur is nothing short of inspiring. After discovering the health benefits of apple cider vinegar but disliking its taste, she set out to create a beverage that was both delicious and made you feel healthier. What started as a homemade concoction sold at farmers markets quickly turned into a national sensation after she and her husband pitched the product on Shark Tank. Now, poppi is the #1 selling soda on Amazon and is available in major retailers nationwide. During our conversation, Allison shares the story behind the creation of poppi, the challenges she faced in transitioning from a homemade beverage to a nationally recognized brand, and the impact of their Shark Tank experience. We also dive into how poppi has leveraged social media, particularly TikTok and Instagram, to build a strong community and connect with consumers. Additionally, Allison discusses the importance of innovation, the role of celebrity endorsements, and how poppi balances being a mission-driven brand with the need to scale commercially. Whether you're interested in health and wellness, entrepreneurship, or the power of branding and social media, this episode is packed with valuable insights and inspiration. Tune in to hear Allison’s incredible story and learn more about the rise of poppi. Now on #TheKaraGoldinShow. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks. To learn more about Allison Ellsworth and poppi: https://www.instagram.com/allisonellsworth/ https://www.instagram.com/drinkpoppi/ https://www.linkedin.com/in/allison-ellsworth-505287/ https://www.tiktok.com/@drinkpoppi https://www.drinkpoppi.com/ Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/589