Deep dive on the front porch floral business.⏐Ep. #120

Spela upp

I sat down with Darryl Knight, the owner of From Porch Flora (https://frontporchflora.com), a seasonal flower subscription business, about how he built his company. We start by discussing Darryl's background in landscaping and horticulture, and how that led him to this idea. Darryl shares the story of his initial business idea, which involved greenhouses growing plants in "plant pies" and delivering them to nurseries, then he explains how he pivoted to buying plants from greenhouses, pre-asse...