How to Create a Viral Business: Lessons from Toasted Tours' Success⏐Ep. #136
I sat down with Kevin Throop, founder of Toasted Tours, and talked about creating his unconventional tour business. Kevin, formerly at Tesla, wanted to control his destiny, starting with $65,000 and a $3,000 school bus. He renovated the bus for wine tours in Temecula, using a "lipstick on a pig" strategy to make it appealing despite limited funds. Kevin launched with a basic Instagram account, focusing on appealing visuals and honest storytelling. He emphasized customer experience, including ...