Iron Man from X Man: The Elon Musk Origin Story

In 2008 Tesla Motors launched its first car, the completely electric Roadster. Tesla was a great story — something genuinely new, an engineering marvel. Musk became a media darling, on the cover of countless magazines under headlines like ‘Elon Musk, AKA Tony Stark, Wants to Save the World’. Within the logic of Muskism, talking about saving the world was a business strategy, a way to sell cars without ads. Why did so many people buy what Musk was selling?See omnystudio.com/listener for privacy information.

Om Podcasten

The Last Archive​ is a show about the history of truth, and the historical context for our current fake news, post-truth moment. It’s a show about how we know what we know, and why it seems, these days, as if we don’t know anything at all anymore. The show is written & hosted by Ben Naddaff-Hafrey, and was created by the historian Jill Lepore. iHeartMedia is the exclusive podcast partner of Pushkin Industries.